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Lock screen channel

Your subscribers still have your pass installed.

Every one of them is a lock screen you can reach without an app store, an inbox, or an algorithm in between. Sign in and pick the send streak back up.

What a buzz looks likeIllustrative examples
DropSent to every installed pass
LOCKBUZZ · NOW

Summer drop is open

Your unlock code is in the vault. 40 pieces, gone by Friday.

+12PTS
Bee line

Name the scarcity in the title. The body only has to get the thumb moving.

Apple Wallet · Google Wallet — one pass, no app install.

Your passes stayed installed. Nothing for your subscribers to reinstall or re-scan.

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Wallet passes keep working while you're signed out.
Signing in only changes what you can send next.